Mobile Mandatory for Multicultural Consumers


Is mobile marketing and mobile phone technology use mandatory for multicultural consumers and (hence) those marketing to them?

English: Survey on a mobile phone

English: Survey on a mobile phone (Photo credit: Wikipedia)?

Based on a piece by Ned Smith, writing for, it looks as though Hispanic and African-American shoppers are adopting QR codes and using their iphones at a faster rate than their Caucasian counterparts.

Here’s the link to the piece, if you’re interested in learning more: