MediaPost Publications Multicultural Consumers Wield $1.3 Trillion Consumer Spending Power 04/08/2013.

It’s old new to anyone who actually works in the real world for a living that society is in general multicultural, diverse, interracial, and ultimately better for it. What Big Business cares about is the holy grail of the almighty buck. And wherever the most people go, that’s where the most money will be concentrated. That’s why “The Bachelor,” ABC TVs most profitable franchise is deathly afraid to add color to the mix (and probably never will include diversity of any real depth), and why most media is still lilly white.

The Joker, after emerging from the canal of ch...

The Joker, after emerging from the canal of chemical-waste from Batman: The Killing Joke. (Photo credit: Wikipedia). It can drive advertising companies crazy trying to figure ways to keep making more money.

But advertisers and marketers looking for statistical outlyers or “fringe” areas not fully exploited, or growing look to multicultural consumers – meaning anyone who is not as white as the Joker looking character in the article photo.

The multicultural market is huge, and still new to most advertisers and marketing companies because white America is still the majority – but that’s slowly turning…