We hear it all the time: “I’m not racist.”

Some people will say “I’m not racist. I can’t be racist because I have a black friend or co-worker.” And they may really mean it. But before someone can know whether or not they’re racist, they have to be able to define just exactly what it means to them to be racist. Does being a racist necessarily mean that you call people of minority groups unfair epithets? Does it mean that you unconsciously pre-judge people based on factors beyond their control, such as color of skin or accent or place of birth?

Is this racist?

Is this racist soda? It sure as heck could be perceived as that.

Most people, whether they want to admit it or not, are racist in one way or another. They may have a preference that goes unstated. They may have dating preferences or socialization preferences, things they’re not even aware they’re doing to shut others out of their lives or sphere of influence.

Personally, I’ve always been fascinated with the way people (even animals) behave without knowing why they do or feel as they do. We know humans can be hypnotized, directed and manipulated by media programming and marketing (there’s a science to it worth billions). In the current onslaught of political campaign ads we are forced to see daily, we’re bombarded with subliminal programming – from how a candidate is positioned or holding a pointing finger.

 

Well, I recently stumbled upon this strange website link from the geniuses at Harvard, that seems to test bias on multiple levels.

I haven’t had time to take one of the tests all the way through, or attempt to contact whoever put these tests together, but here is the link. Let us know if you take a test and find out more.

Here’s the link: Project Implicit

Just click on the link, choose “Demonstration” and away you go. What do your results say about you?